Marketing Real Estate – Trading The Sign at The Road for The Click of the Mouse

shutterstock_4313011Twenty plus years ago when we started in the real estate auction world, most people, including buyers and sellers, thought this is what made up the marketing campaign for an auction property – pictures, signs, maybe a few brochures, come back in 30 days, put up a tent, sell the property and go home. Fast forward twenty years and the thinking is still the same, except instead of putting up a tent, we put it on the Internet.

So what does a marketing campaign for a real estate auction look like?  If you were to sell your property using the services of Hagen Realty Group, what could you expect? A lot more than a sign at the road.  In today’s world people expect information at their fingertips, at the click of a mouse, because it is there.  Want to know how many miles it is to the moon?  Google it.  Want to know how much Donald Trump is worth?  Google it.  Want to expose real estate to the broadest possible market? Make sure it can be found on Google!

Our staff works diligently to insure that the real estate we are marketing is exposed in multiple ways, on multiple sites and in multiple forms so that when potential buyers are searching, we can be sure our client’s property can be found.  Our marketing program would be considered a high impact and short term campaign that puts many facets of advertising a property together all at one time. We use multiple websites to list the property, typically over 20 different sites, as well as preparing a detailed marketing package that is available on our website providing the details of the property and the terms for bidding.  We utilize social media outlets including Facebook and Twitter, which we have found to be very useful.  So many people turn to social media to find out the news and events in their area, so why not property for sale too?  We also create a video of the property, providing a virtual tour that is available 24/7 for potential buyers.  We post this on our website and YouTube.  It’s like having hundreds and even thousands of people attend an open house for your property and you never have to open the door!

So when we are marketing your property, we are not only highlighting your real estate, but we are creating a buzz in the marketplace about the event of selling your property.  We make it fun, exciting and maybe even a little mysterious. People are intrigued by the unknown, and by advertising the property at an online bidding event with no published asking price, potential buyers become more focused on your property than the others on the market.  And voila, we have been successful in our marketing efforts by creating a demand for your property by more than one buyer.

And isn’t that the goal of selling property?  To obtain the maximum dollar possible.  How can you achieve the maximum dollar if you limit the property to a sign and little else? According to Lewis Carroll “If you don’t know where you are going, any road will get you there.” Hagen Realty Group will make sure we know where you are going and will use more than a sign at the road to get you there!

Not Your Grandparent’s Auction

estate-saleThe word “auction” comes from the Latin word augeō when translated means “I increase”.  Most people would probably be surprised to know that auctions can be traced back as far as 500 B.C. and were commonly used by the Roman Empire to rid the spoils from their most recent conquest.  Auctions were even used during the Civil War to dispose of seized goods.

But the auctions we were taken to as children by our grandparents, those are the auctions we remember.  We remember the estate auction we were forced to attend where they sold every piece of furniture and tupperware of the widow down the street.  We remember the equipment auctions, or the “trader” auctions, where people brought their tractors and lawnmowers to be sold to their neighbors that started in the early morning and lasted all day.  Or even the Friday night auction that also doubled for the weekend social event.  In some parts of our nation, auctions have long been a proud tradition for selling anything of value, including real estate.  But in other areas, auctions were frowned upon as a “last resort” of a desperate seller.

And my, how times have changed.  Technology has brought a whole new dimension to the world of auctions.  With the formation of EBay, auctions are suddenly exciting and cool.  What a fabulous way to sell your item and make sure you get the best price for it by making people compete for it.  And doing it all with the click of a mouse.

Hagen Realty Group takes that very concept, the virtual world of online bidding combined with an experienced marketing team and translates that into selling real estate for the maximum dollar possible, typically in 90 days or less, with the end result being happy sellers and buyers.  And there you have it, the evolution of auctions that even our grandparents would use…….and probably do!

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